But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. They probably dont know exactly what they want or even know much about the subject they are looking up. Thinking of getting hair …

In most cases, you'll see a lot of the same articles within this list, month after month. In fact, Figure 16-1 shows an example of what Yahoo! A listing in any UK business directory should boost your visibility both on and offline. They Marketing Articles don't have time to squint …

Many years ago, Google put together its search quality team, which is responsible for ensuring users get the best possible user experience by making sure that key signals of quality websites align well with results on search engine pages. Their job description is straightforward "A few hundreds of millions of …

Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. You can begin by curating reviews from genuine customers and offering incentives against each honest review. Why not get your organisation listed …

While you can't always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. This is almost two rules in one, but they're …

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. How do you work out the price of SEO packages …