Create unique, accurate page titles with URL parameters in mind

It's no secret that competition in all business sectors is high, and it is getting increasingly difficult for small businesses to scale and thrive. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking …

more ...


Follow a consistent cadence towards user generated content

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Content grazing involves looking at two or more screens …

more ...


Provide an analysis section to help with keyword research

It's also a difficult strategy to scale-when it's time to increase your investment, you may have to scrap everything and start again with an in-house or agency expert. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time …

more ...



How to turn Google algorithms into success

Find companies similar to yours and access their list of followers, then follow those people to get their attention. Consider sticking to nofollow links for a while. Search engines often severely punish people using these tactics and it can stop your website from receiving traffic. I couldn't begin to think …

more ...

Digital experiments: Channel testing and topical trust flow

Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. Other tools that may also be useful are: When you advertise offline, you put your ads where the …

more ...

How do you feel about stickiness now?

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. You will also want to incorporate more of the basics of optimizing a website by checking for broken links and matching anchor text and its …

more ...



Discover the connection between user experience 301 redirects

The most common solutions to fix this consist of using absolute path URLs (including the "http://www.domain.com" portion) coupled with ensuring that canonical URLs always use the HTTP version. Adding the robots tag and uploading a sitemap to Google webmaster tools is the best way I know to …

more ...

Let's follow backlink best practise

Page load speed is a significant factor in Google rankings. One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. A spammer wants to scrape your content before Google crawls it, so your website is punished for …

more ...

Make sure you know exactly what you're doing with keyword density

Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Without these amenities, for instance, roads, it would be impossible for new people and businesses to get to the city's center …

more ...

Quality over quantity when it comes to bread crumbs

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Use this simple test: would you click it? White Hat is the method that uses keywords tailored to …

more ...