Optimise your site, paying special attention to quality

Good internet marketing and SEO are long term, ongoing commitments and you need to be dedicated to optimizing your copy effectively all of the time including everything from blog posts, to news bulletins and updates on your website. If you want to get organic traffic to your blog post, first …

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Why has scraping been so popular?

While you have your backlink checker of choice pulled up, take a look at the backlinks you've built for your own domain. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will …

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Assessing historical progress and how you've been helped by metrics

Search engines use programs (called robots, spiders or crawlers) to actively search the web, downloading page content for indexing as they go. Since the search engine ranking criteria are not transparent and change so frequently, it has become vital for us to test more and attempt to reverse engineer Google's …

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Don't focus too hard on backlinks to gain ranking in the organic SERPs

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just …

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Provide an analysis section to help with white hat SEO

Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. Like I mentioned earlier, Google doesn't publish what types of site speeds it takes into consideration, or if there are any specific numbers it looks for, but we can make …

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Adopt a customer centric view of metrics

On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it's time for you to pay attention to it now. The two most popular web servers are Apache and Microsoft's Internet Information Server (IIS). Google has a tool that …

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