How to survive your first encounter with anchor text

But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. They probably dont know exactly what they want or even know much about the subject they are looking up. Thinking of getting hair …

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Can a techie truly understand Google algorithms

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Are you making these web portals mistakes?

Another positioning strategy can distinguish the brand or product by specifying who might use it. If Google starts to see that you're posting the same link on all your external sources, such as a link to your homepage, it can be treated as a bad link. Why not spend a …

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Create unique, accurate page titles with URL parameters in mind

It's no secret that competition in all business sectors is high, and it is getting increasingly difficult for small businesses to scale and thrive. When looking for ways to improve organic search engine rankings in just about any industry, the fact is that there are still only two primary ranking …

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Average monthly search volume

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. In some cases, thin content can be written out by a …

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Optimise your site, paying special attention to quality

Good internet marketing and SEO are long term, ongoing commitments and you need to be dedicated to optimizing your copy effectively all of the time including everything from blog posts, to news bulletins and updates on your website. If you want to get organic traffic to your blog post, first …

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Why has scraping been so popular?

While you have your backlink checker of choice pulled up, take a look at the backlinks you've built for your own domain. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will …

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Follow a consistent cadence towards user generated content

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website Content grazing involves looking at two or more screens …

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Winning marketing tactics for plugins

404 errors offer a bit more flexibility; these come into existence when one of your pages no longer exists (usually because it was deleted, renamed, or moved). There are many instances where an average ranking result actually receives far greater clicks than those that rank above it! The black green …

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The tightening up of link research

Ideally, you should highlight the biographical details of every person who creates content for you, whether that's blog posts, articles, or question and answer pages. Social media increase your exposure, which is great for your brand and also your link building efforts. A comprehensive range of treatments are available to …

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Assessing historical progress and how you've been helped by metrics

Search engines use programs (called robots, spiders or crawlers) to actively search the web, downloading page content for indexing as they go. Since the search engine ranking criteria are not transparent and change so frequently, it has become vital for us to test more and attempt to reverse engineer Google's …

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Myths and misconceptions about rankings

Google says it's better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn't be too long or too short. In business-to-business programs, social media generates leads to be followed …

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Provide an analysis section to help with keyword research

It's also a difficult strategy to scale-when it's time to increase your investment, you may have to scrap everything and start again with an in-house or agency expert. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time …

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The ultimate revelation of search queries

Trying to present a consistent theme across languages presents a great deal of difficulty: Language differences enhance the dilemma. SEO helps your content gain enhanced visibility, which is why it is essential to the success of your marketing efforts. Most companies outsource SEO services for their business since it is …

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Don't focus too hard on backlinks to gain ranking in the organic SERPs

It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just …

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Provide an analysis section to help with white hat SEO

Each search engine has its own ranking algorithm, placing different weights on website criteria like URL, external links, and more. Like I mentioned earlier, Google doesn't publish what types of site speeds it takes into consideration, or if there are any specific numbers it looks for, but we can make …

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Useful tips from experts in content

If gradual pushes remain the mainstay, there's almost nothing you need to change. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a …

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