Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). Most times, search engines have no way of finding these URLs. A concrete visual displays something recognizable as a person, place, or …

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. How do you work out the price of SEO packages …

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Firstly it is important that you learn how to correctly value a keyword. Rather, it is recommended to use the …

Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. Use this simple test: would you click it? White Hat is the method that uses keywords tailored to …

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …