Search engines use programs (called robots, spiders or crawlers) to actively search the web, downloading page content for indexing as they go. Since the search engine ranking criteria are not transparent and change so frequently, it has become vital for us to test more and attempt to reverse engineer Google's …

It's also a difficult strategy to scale-when it's time to increase your investment, you may have to scrap everything and start again with an in-house or agency expert. Don't get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time …